Engaged Agility - United States

Agile Product Management

Building products is hard.

Not because teams can’t deliver—but because it’s easy to build the wrong thing.

This course is designed to help you solve that problem.

In this three-day, highly interactive experience, you’ll learn how to identify what matters most to your customers and your business, and then align your organization to deliver it.

Using Design Thinking and Lean-Agile principles, you’ll develop the mindset, skills, and tools needed to guide a product from idea to delivery—and beyond.

What You’ll Learn (and apply)

• How to build the right product
  Use Design Thinking to ensure what you’re creating is desirable, viable, feasible, and sustainable.
• How to truly understand your market and customers
  Explore segmentation, market needs, and the competitive landscape to make better strategic decisions.
• How to define strategy and bring it to life
  Create product vision, strategy, and roadmaps that actually guide execution.
• How to connect strategy to delivery
  Align product management with Agile teams to continuously deliver value and adapt based on feedback.

What Makes This Course Different

There are a lot of courses that teach you how to build products.

This one focuses on how to build the right product in the first place.

We combine:

• Design Thinking to understand customer needs
• Lean-Agile principles to enable fast feedback and adaptation
• Practical approaches to strategy, roadmapping, and execution

The result is a product management approach that is grounded in learning, alignment, and real outcomes—not just outputs.

Topics We’ll Work Through

• The role of Product Management in a Lean enterprise
• Continuous exploration of markets and users
• Market segmentation and strategy development
• Using empathy to drive design decisions
• Defining product vision and strategy
• Creating and evolving roadmaps
• Delivering value through Agile systems
• Managing value stream economics
• Driving innovation within the value stream

What You Get

• Three days of interactive, instructor-led training
• Digital workbook and course materials
• One year access to SAFe resources and community
• Eligibility to take the SAFe Agile Product Manager (APM) certification exam

(You’ll earn the certification—but more importantly, you’ll leave with a clearer way to think about product.)

Why It Matters

Most organizations don’t struggle to build.
They struggle to decide what’s worth building.

Great product managers change that.

This course helps you:

• Focus on outcomes over output
• Align customer needs with business strategy
• Create clarity across stakeholders and teams
• Adapt quickly based on real feedback
• Build products that actually matter

See all of our Agile Product Management classes!